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No matter how big of a brand you may become, there will always be an “inner scrappy” inside us all. – David Angelo of David & Goliath
For me, my scrappy emerged back in the day when there was no Internet (that we knew of) and no cable TV.
I grew up in a blue-collar neighborhood during the recession in the ’70s. It was a time when imagination flourished out of necessity to survive as opposed to anything else.
We lived next to a playground and a vast open field that was home to raccoons, rattlesnakes, and thousands of stray golf balls. On the other side of the field was a golf course. I don’t know the exact day it happened, but that foxtail-laden field gave birth to an entrepreneurial spirit that has been alive in me ever since.
Read more from the source: whatsyourgoliath.com
Big focus on understanding Millenials.
The free Mom+ parenting app, available via the Apple App Store and Google Play Store, lets readers get exclusive content on their smartphones by scanning icons in the print editions of Parents, American Baby, FamilyFun and Ser Padres magazines with their mobile devices. Current extras include a beauty buying guide from Parents, sunscreen how-to video in American Baby and photo gallery in FamilyFun. There’s also a video from Kraft Singles, the app’s launch sponsor. The app was developed with mobile marketing firm Nellymoser.
In the past two years, Meredith has seen a doubling of smartphone ownership among millennial moms, which led it to experiment with augmented reality. Yet despite millennials’ embrace of technology, said Carey Witmer, evp, president of the Meredith Parents Network, the company hasn’t seen an erosion in its print readership. “I don’t know anyone who has ditched print altogether,” she said. “We see a very stable base of print readers.”
The product shows how magazine publishers have experimented with new app formats since the iPad was introduced three years ago, when most were just replicating their print editions. Increasingly, titles like New York and Fortune are blending Web and magazine content.
Read more from the source: AdWeek
If you have trouble accessing WebEx – you won’t miss that much visually – here’s the phone number!
Dial 415-665-0001 Access Code: 663-075-664 at 1PM ET Today (6/6) to hear marketing leaders from Gap, GSD&M and Tribal DDB in a live discussion featuring Forrester Research’s Jim Nail. No cost to attend.
Read more from the source: rightintel.com